Founder
Boardroom strategy. Entrepreneurial execution.
I'm Abraham Rodríguez. For more than six years I've led business and sales teams at international technology companies: B2B SaaS, automotive technology, digital learning and corporate wellbeing. I've managed P&L accounts, go-to-market strategies and teams of 30+ people across European markets, working directly with CEOs and leadership teams. Today I'm Country Sales Director at MotorK, a publicly listed technology company. I'm also co-founder of Greta Weddings, where I design and build the AI and automation tools we later apply with our clients. That's why I know what works in a board presentation and what works on Monday morning.
- Education
- Master's in Data Science & Business Analytics (in progress) · Bachelor's in Digital Communication.
- Languages
- Spanish (native), English (C1), Italian (B2).
Career
Career
The founder's professional career. These are not LIKINDO clients.
2023 – present
Country Sales Director · MotorK
B2B SaaS, automotive technology, publicly listed
2022 – 2023
Key Account Executive · OpenWebinars
B2B SaaS, digital learning
2021 – 2022
Account Manager, Dealer & OEM Partnerships · Carwow
Automotive marketplace
2020 – 2021
Assistant Manager & Sales Team Lead · Orangetheory Fitness
2019 – 2020
Partnerships & Sales Manager Iberia · Gympass
B2B SaaS, employee benefits
2018 – 2019
Executive Sales & Loyalty Consultant · O2 Centro Wellness
In parallel
Co-founder · Greta Weddings
Results
What we've already done inside companies.
Results from the founder's track record.
+35%
annual ARR growth leading a country's go-to-market strategy
-30%
ramp-up time for new sales reps through playbooks and CRM governance
-18%
churn through regular executive reviews with key accounts
-20%
sales cycle length using the MEDDIC methodology
4 → 2 weeks
partner onboarding time after standardising the process
+17%
lead-to-sale conversion across a network of 80+ points of sale
<10%
forecast deviation with full P&L ownership
What we've done inside companies is exactly what we do at LIKINDO: get processes in order, measure everything and get more out of the same resources.
Stay sharp. Move forward.
Start with an assessment. We'll show you where the return is and where to begin.