Blog
Clear thinking on AI and business.
Strategy
Why so many AI pilots never scale (and how to avoid it)
The problem is rarely the technology. It's scope, metrics and who owns the result.
15 September 2026 · 6 min read
Sales efficiency
AI in the sales team: where it really helps and where it doesn't
Meeting prep, CRM hygiene and pipeline prioritisation: yes. Replacing the client relationship: no.
1 October 2026 · 5 min read
Measurement
How to measure AI return so leadership gets it
Hours, euros and risk. Three columns and a baseline. Nothing more.
20 October 2026 · 7 min read