Illustrative case

SaaS platform for car dealers in three countries

Publicly listed B2B automotive software company with sales teams in Spain, Portugal and Italy.

Challenge: Forecasts off by 25%, a half-filled CRM and new reps taking months to become productive.
Solution: CRM governance, a MEDDIC sales playbook, an AI agent that preps every meeting with account context, and a pipeline dashboard for leadership.
Results: Forecast deviation below 10%
-20% sales cycle length
-30% ramp-up time for new reps

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